Branding

The cosmetic market in Korea already filled with too many cosmeceutical brands.

The cosmetics Jaiel was born as a main component of Jaielite. The “Jaielite” is like a magnet, it attracts bacteria and removes it.

Expressed product’s key feature with design element, such as chart, icon, color. Also, applied a mark that symbolizes the physical characteristics of Jaielite.

Chosen unique bottle to maximize meaning of design and to differentiated with other brand.

Client said Serviceplan Korea has successfully displayed their brand philosophy in the design