We are a whole lot more than an advertising agency

Today’s brand landscape is huge. And we are fascinated by the major challenge of transforming these brands into personalities. This is why we passionately work with over 50 agencies in our Houses of Communication all over the world on establishing, analysing and further developing them. We give them a face, enable consumers to really experience them and secure their economic success. We call that ‘Building Best Brands’.

Anyone who is familiar with communication will know that it’s impossible not to communicate. But for us it comes down to a lot more than “just” communication: for our clients we find new ways to win over the hearts of consumers. How we manage to do that? With exciting creation or the use of various media and technologies, for example – sometimes all at the same time. Serviceplan Korea believes that the four most important standards of innovation are Strategy, Creative, Media, and Technology Innovation. We make innovations based on these four stereoscopic standards, combining various channels and fields together. As a result, when we produce the most creative piece of work, Serviceplan calls it über Creative or über Communication.

We have understood that what we are doing here is a little different to a “normal” job. This is why it’s important to us to create common spaces that boost creativity through inspiration, productivity through function and passion through enjoyment. And also the reason why our locations are always located in the creative heart of the city and designed so that working there is fun. Sufficient space and open doors are the best prerequisites for our most important resource: ideas. In combination with our integrated model of having experts for every discipline, this forms the basis of fascinating brand communication.