Our vision is to create sustainable, economically successful and fascinating brands for our clients.

To do this, we always use the most innovative communication strategies and concepts designed to spark consumer emotions. This also means anticipating changes that characterise our world today and finding extraordinary ways to convey messages to the hearts and minds of consumers.

We create innovative, medial and technological relevance for our clients' target groups and guarantee modern, efficient and target-group-specific customer journeys. This vision, making brands Best Brands, is the force that drives us.

Serviceplan Korea is an innovative advertising agency in Korea, which has won Gold prize at Cannes Lions Awards in 2016 and 2018. Serviceplan is globally acknowledged with its creativity. It has ranked in Top 5 Cannes Lions Innovation Agency of Year in Global Creativity Report which was released in August 2018, and selected as a No.28 Innovative Agency in WARC Creative 100 Ranking. Serviceplan Korea believes in innovative idea and the power of creativity. Our vision is to create sustainable ‘House of Communications’ so that we can become a Top 3 Innovation Agency in APEC.

The Serviceplan Group is the largest and most diversified owner- and partner-managed agency group in Europe. Founded in 1970 as a traditional advertising agency, Serviceplan quickly developed its “House of Communication” concept, creating the only fully integrated agency model in Germany, combining all communication disciplines under one roof. Whether brand strategists, creative, design, media or on-line specialists, dialogue or CRM experts, market researchers, PR consultants or sales professionals, at Serviceplan, everyone works together to achieve a common goal. Serviceplan currently has over 4,800 employees in 38 locations worldwide.

In addition to Serviceplan, other corporate brands within the group – the media agency Mediaplus, our digital agency Plan.Net and our market research institute Facit – rank as market leaders in their respective competitive environments. The precisely coordinated interaction of more than 40 specialist agencies focused on creativity, technology and media, makes Serviceplan the leading agency group for innovative communication.

The heart of an agency is its people and their individual and specific know-how. The Serviceplan Group has operated consistently as a partner model for more than 20 years. To realise projects successfully, define clear responsibilities and ensure continuity, we are partner-managed. Every group company is managed by one to two managing directors, who are also substantial shareholders, motivating an entrepreneurial approach within their respective companies. This has a direct impact on cooperation with clients. This basic entrepreneurial principle is also communicated to all employees: our individual objectives agreement model "CÏCC" is a bonus system that reflects employee commitment in five areas - Client, Innovation, Internationality, Cash and Colleague. High client satisfaction ratings and sustainable economic success also benefit our colleagues.

Based on the partner model, we now have about 40 specialised agencies acting flexibly and independently under the umbrella of the Serviceplan Group holding company and the associated agency brands Serviceplan, Mediaplus, Plan.Net, Facit, Consulting and Solutions.

Every market follows concrete rules and is characterised by its own culture. Therefore, an idea is only as good as its implementation in its respective market. All our Houses of Communication are managed by local partners who know the "Do’s and Don'ts" of their markets and carefully consider them for their clients. Our partner model also applies internationally, where every company in the group is managed by one to two managing directors who are substantial shareholders. The result is an entrepreneurial approach in each company. And our global Key Account Management team, part of the Serviceplan Group holding company, ensures smooth cooperation between the headquarters and individual markets, as well as between markets, maximizing efficiency and minimizing unnecessary overhead costs.

We feel a responsibility for the impact our actions have on people, the environment and finance, because the trust our customers, employees and the public have put in us enables us to make a difference; it enables us to shape and change things.

Regarding our colleagues, we strive to employ only the best in the branch so it is important to us that they are happy working for us in the long term.

This is why we implement numerous measures to achieve a high level of employee satisfaction, ranging from an extensive campus advanced training programme, to different sporting activities, get-togethers for apprentices, breakfasts for newcomers and major events. The topic ‘Work & Family’ is also very important to us. Offers such as Mobile Office, individually agreed on working hours, discounted nursery places, subsidised lunches and health advice ensure that our colleagues have a good work-life balance. To monitor employee satisfaction, we conduct regular surveys.

Serviceplan believes that not only the result but also the process of making advertising is important, so it is really meaningful when the members feel happy about both of them. Serviceplan want to be a companion-like company that helps our members happily live in creative surroundings and plans out their lives together. There are many members in Serviceplan who have been working and growing together with Serviceplan for more than 20 years since 1970, and now become a managing partner of the company.

The share of women in management positions in the Serviceplan Group is currently 30 percent and is steadily increasing. We stand by our recruitment policy and predominantly offer open-ended employment contracts.

Serviceplan is closely connected to art.

Art is an expression of creativity and imagination. These qualities are essential in our industry, at our offices and on a daily basis. Without creativity and imagination, finding new ideas and developing innovative communication would simply not be possible.

Serviceplan has a contemporary collection of over 250 artworks by 70 artists, which our employees and numerous visitors can see every day in Munich, Hamburg and Berlin. The artists of Serviceplan's collection include Francis Bacon, Stephan Balkenhol, Georg Baselitz, Alexander Calder, Tony Cragg, Rupprecht Geiger, Nikolaus Hipp, Alex Katz, Anselm Kiefer, Heinz Mack, Marino Marini, Jonatha Meese, Georg Meistermann, Victor Mira, Joan Miró, Yoshimoto Nara, Ernst Wilhelm Nay, A.R. Penck, Otto Piene, Serge Poliakoff, Emil Schumacher, Sean Scully, Antoni Tápies, Victor Vasarely, Fritz Winter, Fritz Wotruba and his eminent students.

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