Serviceplan Korea won five categories, including gold, at New York Festival

Serviceplan Korea (CEO Kang Ji-hyun) announced on 17th May that it won five categories for Dot Mini at New York Festival advertising festival held in New York on 14th last month. 

"The New York Festival is recognized as one of the world's top three advertising festivals along with the Cannes Lions and Clio Advertising Festival, and more than 300 judges from around the world will select the award-winning work," the company said. 

At the New York Festival, Serviceplan Korea won five awards (Innovation, Product Innovarion, Technology, Innovation:Technology, Product&Service), one gold and four silver, for the markeing'dot mini' which is the the first smart media device for the blind.

This award-winning film, "Dot Mini- The First Smart Media Device For The Visually Impaired' was voted as well-made campaign with its innovation and technology. 

Serviceplan Korea has been working as Dot's creative partner and brand incubation agency since 2015.

CEO Kang Ji-hyun said, "I am very happy to achieve good results at the New York Festival, and I am proud of the Korea Team, Innovation Team, and Dot who collaborated with creative thoughts and challenges," adding, "We will continue to innovate our capabilities as a 'brand incubating agency' that leads to shared growth of brands between agencies."

Serviceplan Group, which includes Serviceplan Korea, was selected as the "Independent Advertising Agency of the Year" at New York Festival 2019, receiving 24 awards, including Serviceplan Korea's Dot Mini campaign. 

Original article : https://www.yna.co.kr/view/AKR20190516105100848?input=1195m