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Soongsil University

2018 Campaign

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  • Category

    Campaign
  • Industry

    University
  • Client

    Soongsil University

‘Barbed-wire Fence’ is the 7th work of the Korean Peninsula series, which is an annual advertising campaign of Soongsil University. It includes Soongsil’s attitude toward the age of reunification and a message of hope.

It expresses a desire for reunification by showing that the Korean Peninsula appears when barbed-wire disappears and clouds are cleared away

The creative shows not only the message of hope for reunification but also the philosophy of Soongsil.

First, it delivers the message of companionship and harmony through birds powerfully flying together in one direction.

Second, it shows the expectation of the reunification and the future of Soongsil through birds soaring high with outspread wings.

‘Reunification is our future, and the future is in Soongsil.’ is a copy of 2018 advertising campaign. It gets people interested in upcoming reunification and shows Soongsil’s aspiration that it is the only university that has been preparing for the reunification and can lead the future.

Play
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Sound off
Sound on

Unification, the New Day of the Nation to be finally achieved,

We prepare for the day of soaring as One