Pinkfong
Digital campaign to increase brand awareness targeting 2035 generation
Run the campaign to increase the brand awareness of Pinkfong targeting 2035 generation, potential customers
Increase the brand awareness through a ‘Pinkfong Shark Family’ song for children, collaborating with musicians of various genres.
Affiliating with SBS Mobidic, which is a digital channel that 2035 generations use, we made branded content called ‘Shark Live’ with a concept of ‘Concert in the bathroom,’ and generated interest from the main target by releasing the content in 3 times.