Insaeng Makgeolli

Insaeng Makgeolli

Soft & deep flavor of Insaeng Makgeolli

인생막걸리
  • Category

    Campaign
  • Industry

    Drink
  • Client

    Seoul Jangsoo

Insaeng Makgeolli

Soft & deep flavor of Insaeng Makgeolli

During a recession in the liquor industry, launch Insaeng Makgeolli targeting from 20s & 30s who is unfamiliar with the traditional liquor to older generation who is already enjoying existing makgeolli.

Casted an actor Leem Won Hee who is famous as a makgeolli lover and Jo Woo Jin who is loved by all generations as makgeolli sommeliers and made a campaign that can appeal to the whole generation.

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