LANEIGE
Integrated campaign that encourages consumers to purchase through by re-positioning the brand.
Deviate from the existing image about Waterbank and must-have item for the wellness lifestyle of 20s women.
Integrated campaign focused on a Pop-Up Shop where people can actually experience the product, and connected every touchpoints of the target including TVC, digital film, and e-commerce content.
Moisturizing Secret that Never Dries 1
Moisturizing Secret that Never Dries 2