Blue Energy

Launching campaign to increase brand awareness & induce consumers to buy the product

By producing digital film about Lanneige Homme Blue Energy, advertised the launch of a new product and built premium brand image, targeting 2534 men. To attract interest of the main target, delivered message about men’s skin problems that they can sympathize with, using an unexpected reversal. Setting 2030 women as the sub target who often purchase skin care products for men, position as a Valentine’s Day gift.