Bija Cica Balm For Cosmetic Lovers

Bija Cica Balm For Cosmetic Lovers

Digital campaign to increase brand awareness and sales

Made digital film showing beauty experts’ reviews of the products after 14 days of blind test, and MCN content that introducing the products with influential beauty creators.

Provided samples as giveaways and connected the event with Instagram so that people can share their reviews. As a result of the digital campaign, most of the customers said that they bought the product after watching the advertisement, according to the research of Innisfree.