Serviceplan Korea received a total of 12 awards at the Mad Stars 2023

Serviceplan Korea, at the MADSTARS 2023, received a total of 12 awards, including Gold awards


On the 28th, Serviceplan Korea, the Korean subsidiary of Serviceplan Group, the largest independent advertising company in Europe, announced that it won a total of 12 awards, including Gold awards, at the 2023 Busan International Marketing Advertising Festival (MAD STARS 2023).


Serviceplan Korea achieved a remarkable feat by winning a total of 12 awards, including 5 Gold awards in the Design, SDGs, Interactive, and Innovation categories, 4 Silver awards in the Direct, PIVOT, and PR categories, 1 Bronze award in the Brand Experience category, and 2 Crystal awards in the Mobile and Brand Experience categories at the MAD STARS 2023.


Continuing its streak of wins, Serviceplan Korea has been consistently recognized at major global advertising festivals held this year, including Cannes Lions , New York Festivals, and ADC Awards2023. Moreover, it secured the top position in the independent agency rankings for the Asia region at ADFEST and The One Club 2023.


The award-winning campaign was for the brand 'Dot Pad' by Startup Dot. Dot Pad is the world's first smart tactile graphics display for the visually impaired, utilizing the core technology developed by Dot over seven years called the 'Dot Cell'. Dot, established in 2015, created this innovative device. Serviceplan established an innovation team to integrate Korea and global efforts from Dot's early days of inception in 2015, taking charge of Dot's brand incubation and global marketing endeavors.


Ah-reum Choi, the Director of  Global Social Impact at Dot Inc., stated, "Through Dot Pad and Dot's AI image engine, we can now create a variety of content. At Dot Inc., we are planning to make even more creative efforts to enable visually impaired individuals to experience a wide range of fields such as mathematics, science, gaming, art, and design."


Ji-hyun Kang, the CEO of Serviceplan Korea, expressed, "Receiving significant awards at the Busan International Advertising Festival holds great significance for us. Following our success at ADFEST, Serviceplan Korea has achieved an unprecedented accomplishment by winning awards in all categories we submitted to at the Busan International Advertising Festival. With our unique creative capabilities and global infrastructure, we aspire to contribute to the branding and revenue growth of various companies in both domestic and international communications."



As the largest independent advertising company in Europe, Serviceplan Group operates with 22 offices worldwide and employs 5,000 professionals. It has been globally recognized for its exceptional creative capabilities, being named the Agency of the Year at prestigious events like Cannes Lions, New York Festivals (NYF), and London International Awards (LIA) in 2022. Serviceplan Korea handles annual TV, digital advertising, and media agency services for major brands including Hite Jinro, SK hynix North America, SK Telecom, Hyundai Oilbank, Dr. Oetker, and Carl Zeiss. Recently, the agency won and managed the global digital advertising communication for Samyang Foods' Buldak (Spicy Ramen) brand in the domestic market, unveiling a new brand campaign that has gained immense popularity among Gen Z consumers in the global market.


Original Article : 서비스플랜 코리아, 2023 부산국제마케팅광고제서 골드상 포함 총 12개상 수상 - Brand Brief - 브랜드브리프