Mediaplus fuses traditional media planning services with specialist expertise in the fields of digital media, geo media and CRM. When doing so, the target purchaser group plays a key role, which consequently fosters innovative and highly efficient media planning services.
At Mediaplus, media strategies go far beyond mere media planning and media purchasing services. Our spectrum of services includes innovative strategies that not only meet traditional media goals, but also ensure that you achieve the sales targets you have set.
While 90% of all FMCG campaigns on TV are planned and optimised with socio-demographic target groups in mind, we focus on the target group of your actual and potential purchasers. This approach means we can make your media investment more efficient by up to 30%.