This is why Min-sik Choi opts for The all-new BMW 7 Series. Driving Luxury.
IThe post-launch campaign for BMW all-new 7 Series was released in May 2016, after its initial launch campaign back in October 2015. Through casting one of the most famous actors in Korea—Min-sik Choi—as its main model, the campaign communicates authenticity; something that is a common thread between the actor’s life and BMW 7 Series. Ultimately, the campaign communicates the importance of one’s inner side from the leading, which reflects the philosophy and direction that BMW brand pursues.
Executed Advertorial & On/off-line Communication through the Ambassador Campaign under the name of Progreesive7. (both BMW 7 Series Microsite and SNS channels)