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NEEDS OF SOMETHING NEW

Full of Freshness

Approach to customers with fresh new fast food brand image when launching burger brand called ‘ Tony burger’ in a very competitive fast food market in Korea.

To emphasizing fresh ingredients and organic approach of Tony burger, SPK created humanize icon called ‘Ranger Tony’ who secures health of consumers and positioning as ‘different burger’. 

As more people case about healthy ingredient, consumers loved the product position and Tony burger started to expand their stores in Korea.

Info

Client
Tony Burger

Branch
Food

Category
Campaign

Contact

Julie Kang

Julie Kang
General Manager

+82-2-6200-6411

E-Mail: j.kang(at)serviceplan.com