BMW and MINI Driving Center needed to figure out which communication channels can swiftly deliver various contents in a joyful and engaging way to the mass public via online to encourage on-site visits.
We needed to develop an easy-to-visit contents for everyone, while maintaining BMW’s premium brand image. Hence, we launched the most appropriate online media channels—Facebook and Instagram—to communicate in a familiar tone and manner to prompt positive responses from all target groups. As a result, 20,000 fans were gathered in a month.
Let’s meet at BMW and MINI Driving Center, where all the joys come together.