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BMW Driving Center Facebook / Instagram

BMW Driving Center Facebook / Instagram

BMW and MINI Driving Center needed to figure out which communication channels can swiftly deliver various contents in a joyful and engaging way to the mass public via online to encourage on-site visits.

We needed to develop an easy-to-visit contents for everyone, while maintaining BMW’s premium brand image. Hence, we launched the most appropriate online media channels—Facebook and Instagram—to communicate in a familiar tone and manner to prompt positive responses from all target groups. As a result, 20,000 fans were gathered in a month. 

Let’s meet at BMW and MINI Driving Center, where all the joys come together.

Info

Client
BMW Korea

Branch
Automobile

Category
SNS

Contact

Julie Kang

Julie Kang
General Manager

+82-2-6200-6411

E-Mail: j.kang(at)serviceplan.com